In fact it is these attitudes which have become so ingrained in many that they will read this post and still think Microsoft has a Windows 10 subscription plan lined up for them.Īnd again this stance is understandable, because many vital Windows 10 upgrade questions still mysteriously remain unanswered… Rightly or wrongly, this is Microsoft’s decision (personally I understand it) but to put out such messages just before a supposedly ‘free’ Windows 10 release only causes suspicion and doubt. Read more - Why Microsoft Announced Windows 10 Is 'The Last Version Of Windows' On multiple occasions this year Microsoft has come out and said it sees itself as a services company moving forward and that it views Windows long term as a subscription service, not a buy once platform as it has been up to now.

But also again due to bungled Microsoft messaging. Why? Partly because people are rightly cynical about something that looks too good to be true.

No subscriptions, no additional costs.’Īnd yet, despite all this, the myth that Windows 10 will eventually add a subscription cost for free upgraders perpetuates. ‘Upgrade to Windows 10 within the first year and it is yours free, forever. So may I suggest to Microsoft it simply put this direction on the Windows 10 front page itself: That’s ok, but it’s verbose and buried in a blog. This is more than a one-time upgrade: once a Windows device is upgraded to Windows 10, we will continue to keep it current for the supported lifetime of the device – at no cost.”

“We announced that a free upgrade for Windows 10 will be made available to customers running Windows 7, Windows 8.1, and Windows Phone 8.1 who upgrade in the first year after launch.

Buying windows 10